Media Manager

Media Manager is our interactive desktop tool providing at-a-glance campaign performance by creative, title, format, size and other desired parameters. Media Manager is not only simple to use, it saves endless time producing comparative campaign analyses and automatically generates call forecasts for the call centres.

• Fast and intuitive user interface
• Historic view up to one year (accumulates over time)
• Compares any Direct Response media/campaigns using 08XX response numbers
• Measures cost per call, caller, application, sale and response rates
• Serves as a single reference point for media schedules and response data
• Holistic view and performance drill downs into specific creative, test, title, size etc
• Time saving auto trend feature with ranks by month or cost
• Report builder – user selectable parameters for more detailed analysis of results
• Automatic generation of call forecasts for call centres
• Outputs to Excel or email for quick reporting and information sharing
• Generates single, agreed, independent view of campaign performance for client, agency and call centre