“Their insights into DRTV buying led to a 40% improvement in orders generated over 6 months for the same media budget...”

Marketing General Manager

Reader’s Digest

Cut wasteful advertising…
prove which half works

Cut wasteful advertising

MediaManager is our browser-based analysis tool allowing your teams to track media performance over time and to compare activities. As standard you can analyse and compare performance by creative, title, format, size and a variety of other parameters.

However, our analysis goes beyond simple cost per call measures which are inaccurate and lead to sub-optimal media selections. We offer the altogether more insightful measure of quality calls, and where to invest your media budget to maximise these.

Granularity that most companies struggle to achieve allows for more accurate assessment of performance. This clear, detailed and fast analysis quickly shows what works and what doesn’t.

Specialist Direct Response media analytics