“Within 12-months they helped us reduce the Marketing cost per sale by 43%...”

Marketing Manager

Vodafone

Optimise campaigns quickly…
forecast ROI early with Campaign Predictor

Predict winning campaigns

Make decisions about where to increase, and decrease advertising budgets faster. Our advanced response curves and daily updated analysis means you don’t have to wait until campaigns mature to make decisions. Robust result predictions mean that if things aren’t working as expected, you can respond sooner, avoiding spend that campaign predictor would have advised against.

You can spot issues or opportunities at the earliest stage of new campaigns and see how changing market conditions and operational capacity are affecting the performance of ongoing activity.

With MediaManager you can also see overall campaign performance for each test cell updated automatically every day. This gives marketing managers what they need most; accurate, up to date response reporting at their finger-tips.